About InOrg:
Headquartered in Charlotte, US, InOrg helps organizations achieve global competitiveness through the seamless integration of talent, technology, and strategic capabilities. Our mission is to provide holistic support to organizations establishing their Global Capability Centers (GCC) in India. We go beyond merely offering infrastructure and HR assistance; we aim to be strategic partners, aiding in the seamless establishment and operational success of GCCs.
Key Responsibilities:
Maintain and optimize the company's website to improve search engine rankings and organic traffic.
Conduct keyword research, competitor analysis, and SEO audits to identify opportunities for improvement.
Implement on-page and off-page SEO strategies to enhance website performance and visibility.
Monitor website analytics, track key performance indicators (KPIs), and generate regular reports to assess SEO effectiveness.
Collaborate with content creators, developers, and designers to ensure SEO best practices are integrated into website updates and new content creation. Stay updated on industry trends, algorithm changes, and best practices in SEO to continually refine strategies and tactics.
Provide insights and recommendations for content development, website design, and digital advertising strategies based on SEO findings and market research.
Make necessary minor changes to the website as required to improve SEO performance and user experience.
Possess a strong understanding of WordPress; familiarity with Drupal is a plus.
Qualifications:
Proven experience as an SEO Analyst or similar role In-depth knowledge of search engine optimization techniques, algorithms, and ranking factors. Proficiency in conducting keyword research, competitor analysis, and SEO audits.
Hands-on experience with website analytics tools (e.g., Google Analytics, Google Search Console).
Strong understanding of website development platforms, particularly WordPress; familiarity with Drupal is advantageous.
Excellent analytical skills and attention to detail.
Effective communication and collaboration skills, with the ability to work cross-functionally.
Bachelor’s degree in marketing, Computer Science, or a related field is preferred.